One national digital strategy
Replace a patchwork of one-off government sites with a single, measurable plan for how the nation communicates, serves, and engages citizens across every channel.
A candidacy for
Head of Digital · Office of the Prime Minister
Commonwealth of The Bahamas
The Office does not need to learn how to do this. I already have.
For twelve years I have set digital strategy, built the platforms, and owned the public narrative for Bahamian institutions, banks, and national brands. The brief for Head of Digital is the work I have been doing all along. Now I want to do it for the country.
In her own words
Two minutes on who I am and what I will build.
A short introduction for the selection panel: the experience behind the candidacy and the plan for the first year.
Who she is
A Bahamian who builds the nation’s digital front door for a living.
I am Randia Coakley, a marketer, brand strategist, and digital leader born and built in The Bahamas. I hold two degrees, in Marketing and in Hospitality & Tourism, and I have spent my career turning strategy into platforms people actually use.
As founder of Azulify, I have launched more than forty brands and digital platforms end to end: the strategy, the website, the content, the campaign, and the press behind it. I have done it for government, for banks, and for the country’s most recognised names.
I do not hand the hard part to someone else. I sit in the room with stakeholders, set the direction, and stay until the thing is live, working, and measured.
The record
Twelve years of evidence, not promises.
40+
Brands & platforms launched
Strategy, build, content, and campaign delivered end to end across public and private sectors.
3
Sectors mastered
Government and ministries, enterprise and banking, and influential personal brands.
12+
Years leading digital
A career spent setting strategy and shipping the platforms that carry it, in The Bahamas, for The Bahamas.
2
Relevant degrees
Formal training in Marketing and in Hospitality & Tourism, the nation’s leading industry.
Why select her
The case is simple.
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She has already done the job
National-scale platforms, public campaigns, and institutional communications are not theory for me. They are my portfolio. The learning curve other candidates need, I have already climbed.
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Strategy and execution in one person
Most leaders can set a vision or ship a platform. I do both. That removes the gap where good government digital plans usually go to die.
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Bahamian to the core
I know this audience because they are my audience. I understand the culture, the channels, and what it takes for a Bahamian to trust a government service online.
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Measured by outcomes
I report on what moves the country forward, not vanity metrics. Leadership gets numbers they can act on, and a team held to them.
Why this, why now
I did not come home to watch from the sidelines.
When I finished university abroad, I had every reason to stay. The offers were there, the path was easy. I came home anyway, because The Bahamas is mine in a way no other place will ever be. And I started a company in the digital space for one reason above all the others: to put my craft to work for the country I love.
So let me be candid about what draws me to this role. It is not the title. It is the company I would keep. The chance to sit among some of the brightest minds and the wisest leaders this nation has, and to push, together, toward a Bahamas that is bold, modern, and fluent in the digital age. That room, that mission, is exactly where I have always wanted to be.
I know our best years in the digital realm are ahead of us, and I want my hands on the work that gets us there. I want a Bahamian to open a government service on their phone and feel proud of how it works. I want us to own our story online, not rent it from somewhere else.
So here is my honest ambition. Whether or not I am the one selected, my goal does not change: to be part of this group, to contribute to this work, and to help carry The Bahamas forward. Give me the seat and I will earn it every single day. Either way, you will find me in the arena, building for this country.
The plan
What I will build as Head of Digital.
Not a wish list. A mandate, sequenced so the public feels the difference inside the first year.
Platforms citizens can actually use
Accessible, fast, mobile-first government services with real integrations, built and maintained to the standard the private sector already expects.
One clear public voice
Coordinated communications across ministries with a single, credible tone, and a crisis-ready system so the country is never caught flat-footed.
Data and accountability
Dashboards leadership can read at a glance, with every campaign and platform judged on outcomes that matter to Bahamians.
Local talent, not outsourced voice
Build and mentor a Bahamian digital team so the nation owns its own narrative for the long term, instead of renting it.
Full strategy proposal
Email randia.coakley@gmail.com to see my full Digital Engagement & Transformation Strategy Proposal that includes my vision, 60‑day plan & content series ideas.
Give me the mandate. I will give you a digital government Bahamians are proud of.
I am ready to make the case in person to the selection panel. The CV, references, and a tailored first-year plan are one message away.