For twelve years I have made Bahamian governments, growing enterprises, and influential people impossible to ignore and even harder to forget. Strategy, story, platforms, and standout brands, built in The Bahamas for the world.
12+
Years of experience
Public
Government & ministries
Private
Banks, retail & hospitality
Digital
Platforms, campaigns & PR
Trusted by the brands that shape the islands
The strategist
I have spent more than a decade learning how organizations earn attention, trust, and loyalty, then turning that knowledge into results. My work spans startups, national institutions, and established international brands, including the rebrands, digital platforms, and communications programs that decide how a whole audience feels about you.
As Owner and Marketing Director of Azulify, I lead multidisciplinary teams, manage complex stakeholder relationships, and deliver under real pressure. The difference I bring is a rare combination: the strategic vision to know what to do, and the hands-on craft to actually execute it.
I hold degrees in Marketing and in International Hospitality & Tourism Management from Saint Leo University, where I served as Senior Class President. The ambition has not changed since: do beautiful work that performs.
What I do
Most brands stall because strategy, design, PR, and marketing live in different rooms. I keep them in one. Hire a single specialist who can position you, build you, and take you to market.
For organizations ready to look like the leader they already are.
Positioning, naming, visual identity systems, and brand guidelines that turn a logo into leverage. From first concept to full multi-channel rollout.
For leaders who need the right story in the right hands.
Press conferences, media relations, and reputation strategy that earn coverage across newspaper, television, radio, and digital, even under high pressure.
For brands that want measurable growth, not vanity metrics.
Performance campaigns, Google retargeting, paid social, and content strategy built to move the number that matters to your organization.
For teams who need a platform that works while they sleep.
Conversion-focused websites and digital platforms, complete with payment gateways, e-commerce, and the ongoing care to keep them sharp.
For brands that deserve to be seen at their absolute best.
Commercial photography and video from concept to delivery, including creative direction, talent, locations, and final assets ready to publish.
For moments that have to land the first time.
Corporate events, product launches, and public engagement initiatives planned, produced, and promoted to create a story worth sharing.
Selected work
A selection from my extensive portfolio, spanning national events, tourism, banking, and corporate platforms.
Branding · Media · Web
Press, media advertising, branding, website & online campaigns.
Web · Video · Social
Website redesign, video & photography production, social media management.
Website Design & Development
Website development & design.
Brand Identity
Assisted brand identity.
Branding · Media · Web
Press, media advertising, branding, website & online campaigns.
Branding & Identity
Logo redesign & branding visual identity.
“Anyone can make you look good. My job is to make audiences trust you, choose you, and remember you long after the campaign ends.”
Randia Coakley
How I work
Great branding is not luck and it is not taste alone. It is a repeatable process that protects your investment and gets everyone rowing in the same direction.
Every brief starts with the truth. I get into the room with your stakeholders, your data, and your audience before a single pixel moves.
Strategy before style. We decide what you stand for, who you are for, and the single idea that makes the competition irrelevant.
Identity, campaigns, content, and platforms built to that strategy, with the craft of a creative director and the discipline of a marketer.
We take it to market, earn the coverage, watch the numbers, and refine. Beautiful work that performs is the only work worth shipping.
Let's talk
Whether you are a ministry, a growing business, or a public figure, the first conversation is free and useful. Tell me where you want to go, and I'll tell you how to get there.